In every EdTech startup, and probably in any ambitious startup of any kind, once you cut through all the ruthless analysis of plans, pitches, and financial forecasts, you’ll find an article of faith that underpins the whole enterprise.

AI tutors will revolutionize learning. Online marking will save teachers time. Better data will drive better outcomes. Easier access to knowledge will democratize learning.

For me, NumberClub is underpinned by the article of faith that young children are naturally a lot better at math than school systems generally allow them to be. This is not to criticize schools and teachers doing all they can to educate. But once you’ve seen a normal 5-year-old girl do something like this, there’s no going back. The only question is how on earth do you scale it?